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theCream Founder, Denie Hiestand’s Follow Up Chapter To His First book, By Adrienne Papp


Dame Adrienne Papp, Founder of Youthful and Ageless, President of Atlantic Publicity, Photo: 2017 Oscar

By Dame Adrienne Papp


Hiestand handed me a 29 – page booklet last summer and asked me to write the foreword to it. The book was inspired by our relationship working together at the proprietary platform of Youthful and Ageless™, also taglined as: Bringing Information to Billions, An Honorable Cause™


Adrienne Papp, 2017

The original paper booklet or e-book is titled Healthy Beauty, Ageless Beauty, Book by Denie Hiestand, Foreword By Dame Adrienne Papp. The intention of Hiestand was to have as many key words as possible about the Youthful and Ageless Movement. He did a great job at explaining HOW this process we call aging happens.


Being true to his background and the book’s, Hiestand recently followed up with an addition he calls “Second Chapter,” although it is not in the book, nor it is a book. It is a follow up chapter.


I have to go back to my first impression of Hiestand and the skin care line, called: theCream. It is an absolute must have for any woman or man of any age, and preferably at all times! If all of us would learn and understand how important it is to use a chemical free line of beauty products that can be used every day to keep us organically and naturally beautiful, we perhaps would not be so busy with so many discomforting and age related conditions.


Adrienne Papp, 2017 Oscars

To provide something in this world that helps others, to make the effort to reach as many people as possible, to gain the attention of those that are just too busy to slow down enough to register a simple sentence, it would indeed be An Honorable Cause to do so! The world would be a happier, healthier and more youthful place that we could all enjoy and treasure.


If large corporations would truly want to help the smaller ones, or make donations for various much needed research as is explained in the now very hip, up and coming concept of Youthful and Ageless™ that would indeed be an Honorable Contribution.

, restoration of youthful skin anti-wrinkle


If small companies would appreciate receiving publicity editorial style exposure on the most credible, most recognized and biggest names in media that sell their products in a timely manner, – meaning, as soon as consumers are ready to buy them through awareness, – instead of branding at all times, which is exhausting, time consuming, expensive and most often than not, self-serving, not to mention opposing consumer convenience, we would have a much more ethical and responsible environment for small businesses to live in and thrive.


Offering products created by Hiestand from one of nature’s most potent substance speaks for it. But even more importantly his advocacy and follow up actions set an example about how small companies can capitalize on the most professional and supportive publicity exposure that includes even personal sacrifices from the publicist creating this much needed environment.

Adrienne Papp, Founder of Youthful and Ageless™


In an ethical and responsible world, both the buyer and the seller would be equally happy. Let us be educational about this new, but pop-culturist Youthful and Ageless Movement that grows with about 500 billion dollars a year. Let us put consumer-convenience first, as opposed to forcing the name of a certain product, the name of the manufacturer, -both of which statistically takes 17 years to even enter the consumer’s mind, – but rather let us be helpful and in support of everyone’s health. Hiestand is right in his follow up chapter by trying to tap into the anti-aging movement that is the mission of Youthful and Ageless by Bringing Information to Billions as an Honorable Cause.™ Hiestand is right by demonstrating this very desire by action: A second “chapter” to tap into consumer receptiveness as opposed to “force” anything upon them. His approach as advocated by Youthful and Ageless is therefore an Honorable Cause as he explains principals as quoted below:




“Most of us think that being honorable means doing the right thing for others, and that’s true. But the most honorable action is being true to ourselves, honoring this body we live in, honoring our being-ness, our life, our being alive. Yes, we only really have our bodies in which to experience this life. Everybody and everything else is outside of us – add-ons, accompaniments. Sure, those all make life way more meaningful for us, but they are only extensions of our own experiences. All our loves, joys, sorrows, fun and laughter, everybody and everything we experience outside of ourselves can only be experienced because we are we, us, living in this body of ours. Without this body that is us, we have no experience on this earth. Well, not that we remember anyhow.


And what is one of the most important things to all of us? To feel that we look good — to feel we are beautiful. Really, it’s true. How many of you look back at yourselves in the mirror each morning and wish you looked better — hair better, eyes not so squinty, skin smoother, and damn those wrinkles, or whatever? Isn’t all that self-criticism just a way of saying to ourselves we want to look good? Sure it is; and that’s okay. In fact it’s perfect. It’s the way it should be. We all want that youthful and ageless thing going on. It’s natural. All creatures experience it. It’s in our genetic makeup to feel that we look good.

Adrienne Papp, CEO of Atlantic Publicity

Look at how animals and birds preen themselves and each other. And it’s not only to keep themselves and others clean; it really is so that they feel that they look good. My schizo cat just loves for me to rub her back hard, up and down. I love to finish with an up stroke to leave her coat all mucked up and going the wrong way just to see her reaction. She shakes herself, and then licks herself until all the hair is put back right and neat. Then the little prima donna, looks into the mirror — really looks at herself — and if one hair on her head is out of place, she will use her paw and gently make it right. She will look at herself over and over and do slight adjustments to her coat until she is happy with the way she looks. True story. Then she will just sit there, two inches away from the mirror, looking at herself, and purr. That cat!

No wonder my skin is perfect! It is theCream!

So you see ladies, you haven’t got this ‘have to look good’ thing all to yourselves.


However, that youthful, anti-aging and beauty desire goes much deeper into our genetic makeup. When we strip away all our outer levels of consciousness, belief structures, and social patterning, that need to feel beautiful is completely related to finding a mate and breeding. Yes, really. The core of our wanting to feel beautiful is all to do with sex. And it has to be. That is the base genetic code that drives all living creatures. Without it, no species would survive. However, we mere males have it a bit less complicated when it comes to the genetically- coded breeding thing. We just want to be the biggest, strongest, bravest, loudest male in the herd. Damn civilization: It’s taken half the fun out of being a man. Now we have to be all genteel like, sophisticated, gentlemanly, suave and debonair. Oh for the good old days when we boys snuck into the other tribe, grabbed the hot young things by the hair, and dragged them back to our camp. Real men we was. JUST KIDDING! I know, I know. Can’t help myself sometimes. LOL.


But really, think about our genetic coding. Even today, young girls are attracted to the bad boy, the leader of the pack and all that. Ever seen young girls at a rock concert? Their behavior is that genetic coding thing working perfectly. They all want sex with the lead singer — every one of them. The breeding urge is still so strong in all of us, and the survival of the fittest is still a significant part of our genetics, so it’s natural that some girls will be drawn to the biggest, strongest, bravest, loudest boy. Totally natural and normal. But as parents, we hate it when our daughters act upon their deep, natural instincts and go for the boy from the wrong side of the tracks. Oh well, get over it, Dad! At least you know that her body is healthy enough to be in touch with her genetic coding. And hey, who are we to judge? It might just be the perfect match.


Okay, now we know that wanting to feel beautiful, and the desire to spend copious amounts of money on the latest anti-aging discoveries, trying to live the perfect anti-aging lifestyle, and using all the anti-aging strategies we can, is not vanity after all. It really is the most natural and, arguably, the most powerful genetically-coded behavior we can express. The urge to feel youthful and ageless and thus beautiful, is our base make up; therefore, let’s own it, and most of all, honor it — all of it — and ourselves. Because we are all truly worth it. Wanting to feel beautiful is An Honorable Cause.”

What I love the most about Hiestand is that he is honest and is true to himself as well as to all of us.  Many of the truth is said in jest. But, in his case he does not care much about his sales margin, he cares about your margin.  And, THAT one day might become An Honorable Cause just like he claims it.   Youthful and Ageless™  Stands For and Always Will as in;  and also in Simplicity and Sophistication,  for a higher cause than margins.

About the Author of This Article:  Adrienne Papp is a recognized journalist, economist and feature writer, who has written for many publications including SavoirThe Westside Today Publications ; such as Beverly Hills 90210Malibu BeachSanta Monica SunThe Beverly Hills TimesBrentwood NewsBel-Air View ; Celebrity Society ; Celeb Staff It Magazine;  Chic Today;  LA2DAY;  West Side Today among many others. She is the President and CEO of Los Angeles / New York-based publicity company, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic Publicity that just opened a new extension to it : PublicityLosAngelesAdrienne Papp is a member of the International Press Academy.She is the Founder, CEO and President  of Youthful & Ageless ™, Bringing Information to Billions™, An Honorable Cause™ www.OurMediaVenuesAndCompanies.comAtlantic Publicity ArticlesLatest Ageless, Events Photo Collection, Linked In Profile, Movie Data Base  Profile, Twitter, InstagramYouthful and Ageless Google+, Atlantic Publicity Google+, Atlantic Publisher Google+Adrienne Papp Google+, Adrienne Papp Personal Google+Spotlight News Magazine, Atlantic Publicity Productions, Atlantic Altitude, Altitude Pacific, Atlantic Publicity Photography and Filming, About Adrienne Papp   What Others Say  AtlanticPublicitySEOBrilliantMarketing365An Honorable CauseAcademic ResearchKnighthood Today,    Youthful and Ageless™Adrienne Papp is a Press Member of The Academy of Motion Picture Arts and Sciences; Voting Member of  The International Press Academy. Adrienne Papp is a Registered Credentialed Journalist of the Yearly Cannes Film Festival and the Film Festivals database.

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